Transforming SaaS & Tech enterprises with cutting-edge Partnership Strategies. Leaders in Channels, Partnerships & Ecosystems. Crafting meaningful partnerships, reshaping GTM landscape. Let's redefine your success story.
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We are passionate Channel Leaders Ecosystem Innovators with decades experience leading Global Channel Business.
Channels, Partnerships & Ecosystems are becoming a critical Success Factor of any modern Tech Organisation GTM Strategy.
Ecosystem Guru are the Experts in GTM Partnership Strategy & Execution.Having led Ecosystem design and implementation for Fortune500 Enterprises and for some of the Worlds most innovative SaaS Companies.
Ecosystems are now not just a 'nice to have' as part of your overall GTM plan but in fact are 'a must' and should be integral to any modern Technology Org. We can build or scale any Partnership Program into a World Class revenue generating machine.
We have senior experience and unrivalled network within Global Leaders in all Channels; Hyperscalers (AWS, GCP, MS), GSI/RSI (Global System Integrators such as Accenture, ATOS), ISV (Independent Software Vendors such as Salesforce, IBM) and Cloud Distribution (Ingram Cloud)’
Most importantly we understand that Partnerships should be a Revenue Generating GTM Department and we focus on agreed deliverables and milestones with all clients.
“68% of business leaders believe that ecosystems are the only way to success in today’s market.”
See our impact: from $750K partner revenue to 200% surge in AWS marketplace deals. Discover how we create success stories.
$750K
Partner Sourced Revenue
1st Quarter Results
$5M
Over ARR
Pipeline Revenue in Year 1
200%
Revenue Increase
AWS Marketplace Deals
5 GSIs
Partners recruited in 6 months
Recruitment and onboarding
At Ecosystem Guru, we're committed to driving success through a comprehensive approach.
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Ecosystem & Partnership Program Builder.
Channel Strategy by the Experts.
Joint Partner GTM Plans.
Internal Partnership Culture and Leadership 'Lean-in'.
Ideal Partner Profile Persona.
Utilize unrivaled Channel Leadership Network.
GSIs/RSIs/MSPs/Hyperscalers/Distribution.
Contract Negotiation and Partner Onboarding.
Experience working with U.S. SaaS & Tech Companies.
We work with your existing Partnership Leaders.
'Land & Grow' phased and localized solution.
In-Life Management or 'Revamp' of existing Channel Strategy.
Outcome Focused with clear KPI Objectives and Measurements of Milestones and Key Success Factors.
Partner Technology Stack Analysis (PRM, Account Mapping, CRM)
AWS, Google Cloud & MS Azure Co Sell Development.
Marketplace as Procurement and Partnership route-to-market.
Partner 'Sourced' and Partner 'Influenced' metrics.
Account Mapping and AE Sales Relationship and Program Management.
MDF Consultancy and Management.
DAM Partner Portal Solution.
Sales Best Practice Battle cards.
Social Media & Lead Gen.
PR, Press and Local Expo/Events support.
We all know Partner Recruitment can be Challenging and can't be done without proper thought or preparation.
Firstly we work with SaaS Vendors and identify the perfect 'Partner Persona'.
We then go through a detailed Partner matching process and meet with relevant Stakeholders, with whom and after due diligence often say 'No' to more than we commit to a Long Term Win/Win Relationship.
Extensive Network and Experience Building Ecosystems and Channel Partnerships in:
Partner Selection Criteria
Ideal Partner Profile (IPP)
Partner Recruitment and Introduction Services
Partner Incentive Strategies
Rules of Engagement (ROEs)
Official Partner Program Handbook
Partner Key Success Factors (KSFs)
Partner Pricing Models
Internal Partnership Team Hiring for Success
We define the Ecosystem as being simply as all your GTM Partners which may be in Channel, Tech, Strategic or even Influenced.
A partner ecosystem is a network of businesses who serve similar audiences but are not competitors and may thus benefit from collaborative marketing and sales strategies.
We help Companies maximize Revenues through utilizing an Indirect Ecosystem and Channel Strategy.
We Leverage our Network in GSIs, RSIs, Hyperscalers, ISVs and other Channels to build Winning Ecosystem Playbooks.
Fractional Leadership is the practice of leveraging external experienced C-level Executives to fill Leadership Gaps.
We build new GTM Partnership Ecosystem for your SaaS/Tech Organization or help to reinvigorate any existing Channels.
We provide a cost-effective and risk-free solution to providing Channel Growth.
Hiring C-Level Talent can be hard to find and even more difficult to afford. We give you access to Experts that have 'been there and done it' & Led Partner CoSell motions with some of the worlds largest Marketplaces.
Faster and more Scalable We provide instant impact without the need to wait for long recruitment process and can leverage existing Ecosystems and Networks immediately.
Eliminate Risk Hiring Experts who can demonstrate repeatable success and Channel Playbooks. Contract nature protects downside of longer runways.
External Insight & Perspective Benefit from having an External viewpoint working with your Leadership Teams who can add fresh perspective and Ecosystem Knowledge Management. Experience Having a Ecosystem Leading Expert on your Team is a Competitive Advantage when expanding into the unknown such as launching a new product or expanding into new Geos like EMEA.
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